Last Thursday 22nd April, the Municipal Auditorium of Cox hosted the official presentation of 'Vega Baja, your Land and Mine'. This is the territory brand which, based on collaborative governance criteria and taking into account the needs and opinions of companies, associations, citizens, public entities and institutions, aims to promote the presence of the region and its differentiation in terms of productive, tourist and business competitiveness.

The initiative was presented by Carlos Mazón, President of the Alicante Provincial Council, and Francesc Colomer, Regional Secretary for Tourism of the Generalitat Valenciana, who highlighted the excellent relations and collaboration between the two administrations to ensure the success of the project. Antonio Bernabéu, Mayor of Cox, acted as host, highlighting in his speech the economic, entrepreneurial, productive and international potential of the municipality as a result of the continued and determined commitment of its companies, many of which are a reference in their respective sectors.

These included GAMBÍN, which was represented at the event by its general manager, José   Gambín, who showed his support for the town where its headquarters are located and for the whole of the Vega Baja del Segura by extension. This is a commitment that takes shape day after day through the distribution and export of citrus fruits to many parts of the world, as well as through different corporate social responsibility projects that contribute to the improvement of the environment in which it carries out its activity. 

‘Vega Baja, Your Land and Mine‘ is the slogan that accompanies the graphic image of the brand, a tribute to the productivity, fertility and agriculture of the region, while emphasizing verbs such as collaborate, unite and share.

At the end of the event, the participants were given a treat consisting of a small tasting of fresh fruit, including - of course - orange slices as a sign of the importance of citrus fruit production for the economy of the area.