FRUIT ATTRACTION MADRID 2019: GAMBÍN, IN FIRST LINE
Three days of intense activity around a single product: fruit. Everything was ready for Madrid to once again host what is considered the most important event in the business: ‘Fruit Attraction’. IFEMA has been the meeting point where 1,800 companies and 90,000 professionals from 130 countries had the opportunity to establish, consolidate or boost their business relationships.
A genuine happening for the fruit and vegetable family worldwide and a reference in both the national and international markets, where GAMBÍN was not missed. Booth 3F01, located in Hall 3, has been be the base of operations for the company with its headquarters in Cox, Alicante. There were 40 square meters where both managers, commercial team and specialists of the company have been available to the visitors of the Fair. They provided all the information about their products, processes, values and way of doing.
Citrus fruits had the leading role in the program GAMBÍN designed for the Trade Fair. The different company brands for oranges, lemons and tangerines were not only of virtual presence, but they were also available to be tasted by the public. A special attention was granted to BIN, which owned its very special place, as it is the newest bet for the current season.
The GAMBÍN stand had been conceived as an open and welcoming place, where work could be combined with cordiality on these important dates. A whole representation of the company’s way of doing things. In addition, communication was given an important relevance, an area in which the company is making significant progress and for which it has already become a reference in the sector. If Berlin served in February to present its new website and social interaction channels, Madrid marked a turning point on how the company communicates internally with workers, customers and visitors.
The activity of the company did not only focus on citrus at Fruit Attraction 2019. The tomatoes produced by Almeria, the mix of products that it manages as a distributor in the Canary Islands or the premium pineapples grown in Costa Rica did also have their space. They were all present, both fruit and professionals, the people who put 100% of their efforts every day into production and commercialization.
Madrid, a cosmopolitan and welcoming city, also allowed the GAMBÍN team to act as a host to companies and partners from all over the planet. They established joint strategies for the following months and celebrated their harmonious and lasting relationship.